
HONG KONG DRAWS MORE FOREIGN E-COMMERCE FOUNDERS AS EUROPEAN ENTREPRENEURS TARGET ASIAN MARKETS
A new Foreign-Owned SME Report from corporate-services firm Get Started HK says overseas founders are increasingly using Hong Kong as a base for e-commerce and digital-product businesses, with European entrepreneurs strongly represented among roughly 5,400 companies incorporated through the firm between June 2024 and May 2026. Dutch founders were the largest nationality group in the firm’s sample, while e-commerce and digital-product incorporations were among the faster-growing categories. The findings are not a citywide census, but official Hong Kong data support the broader trend, with company registrations reaching record levels and non-local founders accounting for about one-third of the city’s startup community.